Sales Planning Has Become Much Easier

Ability to Respond Quickly to Market Changes

HM Systems is a leading manufacturer of standard products and customized solutions for product identification. The company offers the market’s widest and most versatile product range within industrial labeling and marking, label printers, and software and data capture solutions.

As in many other organizations, there is strong internal pressure to deliver sales reports that provide clear sales KPIs. For this reason, HM Systems chose the Virkplan business platform. The tool/dashboard can be accessed by all employees in the sales organization and provides the desired overview.

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Increased Sales and Revenue

Torsten Nyvang Olsson continues:

“In the new tool—which is essentially a report presented in a dashboard—all salespeople and our sales manager continuously gain the insights they need to plan sales activities. A salesperson can see if a customer has purchased less than usual—or more than usual—and this is crucial information when it comes to acting professionally and intelligently in the market. In the long term, we expect increased sales as a result of these new insights.”

At HM Systems, they are now able to monitor everything from order flows, inventory levels, and specific costs to material planning and production output—hour by hour, without any manual effort. This not only saves time, but also provides a clear and easy-to-understand overview that both management and finance and planning teams can use to make better strategic decisions. This is particularly important in order to respond to—and keep up with—changing business conditions.

“With real-time data, each salesperson can now view their own sales, total department sales, sales per customer, and sales compared to budget. This provides a completely different ability to respond quickly to market changes,”
says Torsten Nyvang Olsson, CFO of HM Systems A/S.

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KPIs in Real-Time Data

HM Systems plans to expand the Virkplan business platform with additional dashboards and reports. The next step will focus on finance, where the platform will provide improved presentation of financial figures and KPIs in real time. These figures will be continuously available to management and the board, serving as a valuable tool for insight and decision-making.

The subsequent step will focus on production, where the Virkplan business platform will enable data-driven production planning.

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