Product launch management
An effective platform for managing product launches– from idea to market
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Overview
Plan, manage, and execute the entire product launch from idea to market in one unified solution. Virkplan ensures shared visibility, clear ownership, dependency management, and data-driven decision-making across teams and leadership.
Overview and structure across the entire launch
Virkplan provides a consolidated overview of all activities, deadlines, and dependencies in the product launch. You get a structured process where all teams work from the same plan, ensuring nothing is lost between development, marketing, sales, and leadership.g intet bliver glemt mellem udvikling, marketing, salg og ledelse.
One unified plan across teams and phases
Virkplan brings all phases of the product launch together in one shared plan – from ideation and development to marketing and sales activation. This ensures clear ownership, shared deadlines, and full transparency across the organization.
Structured management of dependencies and milestones
Dependencies between tasks, teams, and deliverables are clearly visualized, allowing risks to be identified early. With clear milestones and visibility into critical activities, launches can be managed proactively and without unnecessary delays.
Digital and version-controlled management of the entire launch
All tasks, approvals, materials, and documents are handled digitally and version-controlled. This eliminates Excel chaos, manual emails, and unclear ownership – ensuring faster, more secure, and more consistent launches every time.
Clear task ownership and accountability throughout the process
Tasks are assigned with clear owners, deadlines, and status, so everyone knows what they are responsible for. This drives progress, reduces bottlenecks, and ensures all activities are handled correctly throughout the launch.
Approvals and collaboration in one place
Approvals, comments, and changes are handled directly within the solution, ensuring everyone works from the same version of materials and plans. This enables more efficient collaboration and reduces misunderstandings across teams and external stakeholders.
Data-driven leadership overview and confident decision-making
Management gains clear, visual reports on status, risks, resources, and go/no-go checkpoints. This enables data-driven and reliable governance, allowing decisions to
Visibility into status, risks, and resources
Leaders has continuous insight into progress, workload, and potential risks throughout the launch. This makes it possible to prioritize resources effectively and intervene before challenges impact timelines or quality.
Secure data-driven go/no-go decision-making
With clear go/no-go checkpoints and up-to-date status reporting, decisions are made on a solid, data-driven foundation. This reduces uncertainty and ensures products are launched only when business readiness, quality, and timing are aligned.
Benefits
Create measurable value in product launches without chaos and delays
Virkplan Projects helps organizations plan, coordinate, and execute product launches across teams, systems, and deadlines — with full visibility and fewer errors.
Documented through customer cases with Espersen and Geia Food.
Shared plans and clear ownership replace manual processes
30-60% less time spent on coordination
Dependencies and risks are identified early
25-45% fewer launch delays
One unified platform reduces emails, meetings, and misunderstandings
20-35% llower internal communication costs
Pricing
Virkplan Projects is one of Virkplan’s modules. It can be used as a standalone solution but will always include Power BI reports for portfolio-level visibility. If the full Virkplan suite is required, additional modules can be added at a 50% discount.
Virkplan Projects - module
Get the complete Virkplan Projects solution, including integrations and Power BI reporting for projects and tasks.
- Price includes 10 users
DKK 3.995,-
Price per month, excl. VAT.
* Setup, configuration, and training are agreed separately.
Additional users
Purchase additional users beyond those included in the module. Only active users are billed. A user is considered active if they have logged in within the last 3 months.
DKK 95,-
Price per user per month, excl. VAT.
The process
The implementation process
Virkplan Projects is a standardized solution designed to make it fast and easy to get started with structured product launch management — without long implementation timelines or technical complexity.
From the outset, the focus is on your processes, your cross-team collaboration, and the value the launch is meant to create.
Even though the solution is standardized, we take the implementation seriously. We facilitate the process, involve relevant stakeholders, and follow up continuously to ensure Virkplan Projects becomes a natural hub for your product launches.
1. Clarifying launch processes and goals
The implementation begins by clarifying your workflows, roles, and objectives. We focus on how work is currently performed and where there is potential for better visibility, reduced administration, and more consistent task execution.
The goal is to start from your day-to-day reality and connect it to a proven standard — not to build a custom solution.
2. Fast onboarding with the standard solution
Virkplan Projects is a standardized solution designed for rapid adoption. Launch projects, activities, workflows, and roles are set up based on product launch best practices, ensuring the solution works from the very first launch.
This means fewer choices, less complexity, and a solution that is easy to understand and use.
3. Start without integrations — using imported data
In many cases, the solution is initially deployed without integrations to ERP, PIM, marketing, or sales systems. Instead, imported data is used so launch workflows, activities, and visibility can be tested and validated in practice.
This approach makes it possible to evaluate the solution, build experience, and ensure value before investing in integrations. At the same time, a solid data foundation is established that can be expanded later.
4. User training focused on day-to-day work
Users are introduced to Virkplan Projects with a focus on their role in the product launch process. Marketing, sales, product, production, and decision-makers are trained in tasks, status tracking, documentation, and follow-up.
The training is practical and targeted, ensuring the solution quickly becomes a natural part of collaboration across the organization.
5. Ongoing evaluation and optimization of the launch process
Once the solution is in use, we continuously follow up on how launch processes perform in practice. Together, we adjust structure, workflows, and use of the solution to ensure value increases over time.
The focus is on delivering consistent, efficient, and predictable product launches.
6. Reporting and portfolio-level visibility across launches
In parallel with or following the initial go-live, reporting and portfolio-level visibility across product launches can be established. The focus is on status, progress, dependencies, and resource utilization across launches.
Reporting is based on standard dashboards that can be configured and expanded as needed.
7. Integrations — when the solution is proven
Once launch processes have been tested, users are familiar with the solution, and visibility is delivering value, integrations with relevant systems can be established.
At this stage, integrations support the business — rather than driving the process.
8. A solution that evolves with the business
The implementation of Virkplan Projects for product launches is not a one-off IT project, but the starting point of a continuous process. The solution can be expanded and adapted as the organization, products, and markets evolve.
With a focus on standardization, visibility, and collaboration, Virkplan Projects provides a stable platform for successful product launches — both now and in the future.
Why choose Virkplan?
Virkplan is built on many years of experience in business management, project management, and data-driven decision-making across both private and public organizations. We are a cross-disciplinary team that combines business insight and technology to develop flexible solutions for managing data, projects, and processes — all brought together in a single platform.
We work closely with our customers and are committed to creating solutions that provide clarity and deliver real value in everyday operations.
Peter Jul Jakobsen
Managing Director & Solutions Architect
Peter is a structured problem-solver with a strong focus on process optimization, change, and value creation. He designs solutions that provide clarity, enable action, and support better decision-making in customers’ day-to-day operations. As a co-founder of Virkplan, he seamlessly connects business, technology, and practice.
Phone:
+45 24 69 67 69Email:
peter@virkplan.dk
Roberto S. Bentsen
Managing Director & BI Expert
Roberto bridges the gap between business and data. With strong experience in complex BI projects and strategic advisory work, he guides customers safely from needs to solutions. Roberto is a co-founder of Virkplan and works closely with clients to create real business value through data.
Phone:
+45 20 80 12 83Email:
roberto@virkplan.dk
Heine Skov Kristensen
System Architect & Lead Developer
Heine is the technical driving force at Virkplan and an expert in complex data structures and system architecture. He develops the platform’s core functionalities and tailored customer solutions with a strong focus on stability, security, and high performance. A partner and a key creator of Virkplan’s technology.
Phone:
+45 30 26 05 74Email:
heine@virkplan.dkBook a demo
We’re ready to show you our platform. It’s 100% free and non-binding, and you’ll have the opportunity to ask us all your questions.
